Please use this identifier to cite or link to this item:
http://ir.library.ui.edu.ng/handle/123456789/1441
Title: | Development of a scale for measuring television commercial efficacy |
Authors: | Ehigie, B. O. Shenge, A. N. |
Issue Date: | 1996 |
Publisher: | African Society for the Psychological Study of Social Issues |
URI: | http://ir.library.ui.edu.ng/handle/123456789/1441 |
Appears in Collections: | scholarly works |
Files in This Item:
File | Description | Size | Format | |
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(11) ui_art_ehigie_development_1996.pdf | 2.2 MB | Adobe PDF | ![]() View/Open |
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