Please use this identifier to cite or link to this item:
http://ir.library.ui.edu.ng/handle/123456789/3235
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Ekpenyong, G. D. | - |
dc.date.accessioned | 2018-10-19T09:22:37Z | - |
dc.date.available | 2018-10-19T09:22:37Z | - |
dc.date.issued | 2003 | - |
dc.identifier.issn | 0266-6669 | - |
dc.identifier.issn | ui_art_ekpenyong_marketing_2003 | - |
dc.identifier.other | Sage publications 19(3), pp.197-202 | - |
dc.identifier.uri | http://ir.library.ui.edu.ng/handle/123456789/3235 | - |
dc.description.abstract | Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike library of the university of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Sage | en_US |
dc.title | Marketing and promotion of information services in the university of Ibadan library | en_US |
dc.type | Article | en_US |
Appears in Collections: | Publications by University of Ibadan Library Staff |
Files in This Item:
File | Description | Size | Format | |
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[16]ui_art_ekpenyong_marketing_2003.pdf | 1.39 MB | Adobe PDF | ![]() View/Open |
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