Please use this identifier to cite or link to this item: http://ir.library.ui.edu.ng/handle/123456789/8674
Full metadata record
DC FieldValueLanguage
dc.contributor.authorLaninhun, B. A.-
dc.contributor.authorFategbe, F. O.-
dc.date.accessioned2023-11-20T11:36:35Z-
dc.date.available2023-11-20T11:36:35Z-
dc.date.issued2021-05-
dc.identifier.otherui_art_laninhun_university_2021-
dc.identifier.otherUNIUYO Journal of Humanities 25(1), May 2021. Pp. 291 - 318-
dc.identifier.urihttp://ir.library.ui.edu.ng/handle/123456789/8674-
dc.description.abstractWhatsApp has been widely used to disseminate religious information but there is scant literature on users’ reaction to religious messages on WhatsApp. This study therefore investigated how university students perceive WhatsApp-based religious messages (WBRM). The study was driven by the Uses and Gratifications theory and the Perception theory. It adopted a mixed- method research design to gather relevant data. Through stratification and purposive sampling techniques, 350 students of the University of Ibadan were selected to participate in the survey while 24 students were selected to participate in four different sessions of focus group discussion (FGD). Results showed that most of the students (71%) paid little or no attention to these messages as they did not feel comfortable with long, threatening, instructive religious messages. Nonetheless, findings implied that university students had a favourable disposition towards the use of WhatsApp for religious purpose s. A majority perceived the messages as educative, informative, persuasive and useful. The study also found that students’ perception of WhatsApp-based religious messages and benefits derived from WBRM have a strong positive and significant influence on each other. Producers of WhatsApp-based religious messages, targeting young people, should keep the messages short, ensure that the messages are authentic and avoid fear appealen_US
dc.language.isoen_USen_US
dc.subjectWhatsAppen_US
dc.subjectReligious informationen_US
dc.subjectUniversity studentsen_US
dc.subjectPerceptionen_US
dc.subjectSocial mediaen_US
dc.titleUniversity students’ perception of whatsapp-based religious messagesen_US
dc.typeArticleen_US
Appears in Collections:Scholarly Works

Files in This Item:
File Description SizeFormat 
ui_art_laninhun_university_2021-.pdf707.96 kBAdobe PDFThumbnail
View/Open


Items in UISpace are protected by copyright, with all rights reserved, unless otherwise indicated.