UISpace
Welcome to UISpace, The University of Ibadan Institutional Repository. A collection of theses, articles, books, videos, images, lectures, papers, data sets and all types of digital content originating from the University of Ibadan Nigeria. This repository is managed by the Kenneth Dike Library University of Ibadan, Nigeria.
Please use this identifier to cite or link to this item:
http://ir.library.ui.edu.ng/handle/123456789/1441| Title: | Development of a scale for measuring television commercial efficacy |
| Authors: | Ehigie, B. O. Shenge, A. N. |
| Issue Date: | 1996 |
| Publisher: | African Society for the Psychological Study of Social Issues |
| URI: | http://ir.library.ui.edu.ng/handle/123456789/1441 |
| Appears in Collections: | scholarly works |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| (11) ui_art_ehigie_development_1996.pdf | 2.2 MB | Adobe PDF |  View/Open |
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