Please use this identifier to cite or link to this item: http://ir.library.ui.edu.ng/handle/123456789/1441
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dc.contributor.authorEhigie, B. O.-
dc.contributor.authorShenge, A. N.-
dc.date.accessioned2018-10-09T11:48:04Z-
dc.date.available2018-10-09T11:48:04Z-
dc.date.issued1996-
dc.identifier.otherAfrican Journal for the Psychological Study of Social Issue 3(2), pp. 250-261-
dc.identifier.otherui_art_ehigie_development_1996-
dc.identifier.urihttp://ir.library.ui.edu.ng/handle/123456789/1441-
dc.language.isoenen_US
dc.publisherAfrican Society for the Psychological Study of Social Issuesen_US
dc.titleDevelopment of a scale for measuring television commercial efficacyen_US
dc.typeArticleen_US
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