Please use this identifier to cite or link to this item:
http://ir.library.ui.edu.ng/handle/123456789/1441
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ehigie, B. O. | - |
dc.contributor.author | Shenge, A. N. | - |
dc.date.accessioned | 2018-10-09T11:48:04Z | - |
dc.date.available | 2018-10-09T11:48:04Z | - |
dc.date.issued | 1996 | - |
dc.identifier.other | African Journal for the Psychological Study of Social Issue 3(2), pp. 250-261 | - |
dc.identifier.other | ui_art_ehigie_development_1996 | - |
dc.identifier.uri | http://ir.library.ui.edu.ng/handle/123456789/1441 | - |
dc.language.iso | en | en_US |
dc.publisher | African Society for the Psychological Study of Social Issues | en_US |
dc.title | Development of a scale for measuring television commercial efficacy | en_US |
dc.type | Article | en_US |
Appears in Collections: | scholarly works |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
(11) ui_art_ehigie_development_1996.pdf | 2.2 MB | Adobe PDF | View/Open |
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