"VEGETABLE MARKETING: A STRATEGY FOR POVERTY ALLEVIATION AMONG URBAN WOMEN "

Abstract

"The issue of poverty in urban and rural settings in Nigeria is of great concern to development planners. Of greater concern to the researchers, development agencies are the various methods by which poverty can be alleviated among its various victims. This is due to the fact that the alleviation methods could serve as clues to the elimination of poverty. This paper examines vegetable marketing as a strategy for poverty alleviation among urban women in Ibadan. The results show that women are more into vegetable retail markets while men engage in wholesale markets. The gross margin per unit of the vegetable types, are higher in retail markets than in wholesale markets. With the continuous demand for vegetable due to its high perishability. The marketing of vegetable provides a continuous source of income for the women involved in retail marketing. This will help in alleviating their poverty and improving the standard of living. "