Please use this identifier to cite or link to this item: http://ir.library.ui.edu.ng/handle/123456789/4917
Title: Socioeconomic dynamics of multiple mobile phone (M2P) usage and communication in Ota, Nigeria
Authors: Obono, K.
Keywords: Multiple phone
Communication
Context
Electronic finance
Price discrimination
Telecommunication
Mobile technology
Socioeconomic factors
Nigeria
Issue Date: 2012
Publisher: Inderscience Publishers
Abstract: Multiple mobile phone (M2P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M2P users are active and goal-oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and marketing. Findings indicate that technological advancement has not created imbecility but consumers with the freewill of determining their communication needs and choices. The study is unique in examining this phenomenon and its implications for developing economies.
URI: http://ir.library.ui.edu.ng/handle/123456789/4917
ISSN: 1746-0077
1746-0069
Appears in Collections:Scholarly Works

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