Please use this identifier to cite or link to this item: http://ir.library.ui.edu.ng/handle/123456789/9194
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dc.contributor.authorElegbe, O.-
dc.contributor.authorFadipe, I. A.-
dc.date.accessioned2024-05-15T13:49:31Z-
dc.date.available2024-05-15T13:49:31Z-
dc.date.issued2017-04-
dc.identifier.otherui_art_elegbe_promoting_2017-
dc.identifier.otherAfricology: The Journal of Pan African Studies 10(2) pp. 34-48-
dc.identifier.urihttp://ir.library.ui.edu.ng/handle/123456789/9194-
dc.description.abstractYoruba Nollywood movies have been both applauded for promoting cultural and social values which results in Nigeria’s progress and denounced as a form of projecting Nigeria’s bad image by films critics. Against this backdrop, the study examined audience preference of Yoruba films and how they have promoted their cultural and behavioural values. Employing survey technique, evidence shows that the audience favoured certain Yoruba films, casts and producers. Two, their thematic interests include injustices, extra-marital affair, get-rich syndrome, ritualism, power tussle, armed robbery and bribery and corruption, while integrity/honesty, cultural identity and hard work form the fulcrum of their socio-cultural values. In the end, Yoruba film audience determine what they cultivate from mediated social realities as cultural and social values.en_US
dc.language.isoenen_US
dc.subjectYoruba Nollywood Moviesen_US
dc.subjectCultural and Social Valuesen_US
dc.subjectAudience Preferenceen_US
dc.subjectFilm Criticsen_US
dc.titlePromoting cultural and social values in Yoruba nollywood moviesen_US
dc.typeArticleen_US
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